Boys and Girls Club

This project was created for the Boys and Girls Club, an initiative aimed at encouraging youth across the Capital Region on both sides of the river, to get active through mountain biking.

The organization needed a new logo that felt fun, youthful, and representative of the energy and accessibility they promote. I developed several directions exploring different visual approaches, including concepts that incorporated local landmarks such as the Peace Tower, the Museum of History, and the Chelsea Hills to strengthen the regional identity.

After reviewing the options, the team selected a final design that resonated with everyone and strongly represented the initiative’s goals for community engagement and outdoor adventure.

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