Old Brunswick

Old Brunswick is a canned tuna brand for which I designed a series of four distinct labels. While each variant maintains a consistent family system, every SKU features its own unique visual identity to help it stand out on the shelf.

I chose to design tuna packaging because it is an unconventional portfolio subject. This allowed me to demonstrate versatility while showcasing my ability to work within the specific physical and structural constraints of small-scale packaging. The project required careful consideration of information hierarchy, pattern repetition, and the challenge of translating a unified brand system across multiple product flavors.

‍