Cheo

This project was created for a school assignment where we were asked to take an old advertising campaign and give it a modern twist I chose to work with CHEO focusing on their 2021 to 2022 hair donation campaign I selected this initiative because it centers around children and has a strong emotional message that could be enhanced visually

My concept reimagined the campaign with a more colorful energetic and child focused direction The goal was to make the message feel more engaging and approachable while still respecting the importance of the cause

To elevate the idea further I introduced a partnership with First Choice Haircutters offering a free haircut to anyone who donates hair This addition strengthens the incentive and connects the campaign to a real world service that supports the initiative

The final direction emphasizes bright playful visuals and a more vibrant tone overall reinforcing the campaign focus on children while improving its modern appeal and visibility

This projects aims to bruing back cheo's hair donation campaign last used in 2021-2022 with a fresh twist this project is currently being worked on !