Chlorophylle

Chlorophylle is a Quebec-based outdoor clothing brand known for its durable, functional apparel. While the brand enjoys a loyal, long-term customer base, like many heritage brands, it faces the challenge of modernizing to appeal to younger audiences who are increasingly driving the market.

For this project, I chose to redesign the company logo, focusing on a thoughtful refresh rather than a full rebrand. The original identity lacked a distinctive logomark compared to its competitors and had gradually lost some of its visual impact over time.

My redesign reinforces the brand’s core values of preservation and exploration by introducing a clean, natural leaf symbol that more clearly represents its identity. The updated system feels contemporary and fresh while staying true to Chlorophylle’s outdoor heritage and environmental focus.

because it’s a strong brand that deserved a thoughtful modernization. The original identity lacked a distinctive logomark compared to its competitors and had gradually lost its visual flair. My redesign reinforces the brand’s core values of preservation and exploration, all while introducing a clean, natural symbol the leaf to represent its identity more clearly and powerfully.