Evive Smoothies

Welcome to my Evive smoothie package redesign.

This school project pushed my skills to the next level. Building a full dieline and redesigning an existing package forced me to think about design in a more physical and functional way.

The original bag form factor didn’t work well with the puck-shaped product, so I developed a new octagonal tower structure that improves stackability and saves a significant amount of space. The new design is also eco-friendly, made entirely from recyclable cardstock.

As a user of the product, I already had a clear understanding of the strengths and weaknesses of the existing packaging, which helped guide my decisions throughout the process. I am very happy with the final result, after posting this redesign online, the founders of the company even reached out to say they loved it!

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