Personal Branding

This is my personal logo and branding. My name is Alexandre Trepanier, but I’ve almost always gone by Alex Trep, which is especially easier for English speakers. I knew my logo needed to be green, not only because it’s my favourite colour, but because it reflects nature, which is a core part of who I am. The outdoors, cars, and a sense of movement heavily influence my work, so using a natural, grounded colour felt essential.

I wanted the logo to feel geometric yet easy to read, balancing sharp structure with a simple, approachable form. I also designed it with a square outline so it could fit neatly into almost any layout or amount of space, whether it’s for app icons, social media, motion graphics, or print applications. My goal was to create a mark that feels both modern and personal, adaptable across all areas of my work.

I believe I’ve achieved that here, with a symbol that represents both my design values and my identity.

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